Interbrand just release released their report on the Best Global Brands rankings for 2014 and it looks like Apple is on the top spot followed by Google. The list consists of 100 various brands from all around the world and tech companies took up quite a number of spots in total with 5 of them ranking in top ten.
Previously, Coca Cola has been sitting on the number one spot for 13 years in a row but lost its lucky streak since 2013, and now its top spot has been taken over by two of the most popular brands in the tech industry – Apple and Google. Apple is valued at US$118.9 billion (up 21%), while Google is valued at US$107 billion.
Other tech companies include IBM in the fourth spot, followed by Microsoft in fifth, and Samsung in seventh. Other tech brands include Intel in the 12th spot, HP in 17th, Facebook in 29th, Sony in 52nd and Nokia in 98th and Huawei just manage to make the list for the first time, coming in on the 94th position – check out the full list here.
Interbrand measures a brand’s value by looking at their financial performance on their products and service, influence on customer choice, and the company’s ability to lock down earnings and ensure premium price for its products. The method is the first to be certified by ISO (International Organization for Standardization).