To say that the new Apple TV’s gaming capabilities has gotten some attention is an understatement. That being said, the kind of attention that it garnered from NVIDIA is rather unusual. It almost sounds like the company wants to remind people that it started the whole mobile-gaming-in-the-living-room thing first.
What follows is a strange comparison between the NVIDIA Shield TV and the new Apple TV, which includes asking leading questions and then completely ignoring them. Statements like “If you’re already an Apple TV user, we don’t necessarily expect you to run out and buy the new Apple TV” are followed by things like “if you already own an iPhone, Macbook, and an iPad you’re, probably a committed iOS user. But Android TV is inclusive and to that end, SHIELD also supports streaming from your current iOS devices”.
There is an almost desperate tone to the post; as if NVIDIA is letting everyone know that it welcomes Apple to the competition, but the Shield TV is still better.
Apple is still feeling its way around the concept of gaming, and it was painfully obvious when the company decided to demo Crossy Road multiplayer while only casually mentioning that the Apple TV would have both Guitar Hero and Disney Infinity 3.0.
NVIDIA is most likely trying to jump on the fact that this sort of gaming is suddenly being noticed, and is piggybacking on the attention the Apple TV is receiving. There is nothing wrong with that, and the flowchart provided in the post is reasonably entertaining, but the tone would have benefitted from being a little less passive aggressive.
Of course, if anyone really wanted to play games in the living room they would have bought themselves a proper console. Read the oddly entertaining NVIDIA Shield TV pitch for yourself right here.