AMD has officially announced the creation of the Radeon Technologies Group, a new division within the company dedicated to GPU development. The company has also appointed industry veteran Raja Koduri to over see the group as it looks into expanding its reach in VR and AR markets.
This announcement splits AMD’s computing and graphics divisions once again, which the company says will allow each group to better focus on what it does. AMD has been struggling to retain market share with its Radeon graphics cards, although recent DirectX 12 benchmarks have given fans hope.
The announcement also states that AMD is looking to take the lead in developing for virtual and augment reality devices, although what this means is still currently unknown. However, it looks like the company is preparing to get ahead of long term rivals NVIDIA as VR gaming headsets become more prevalent.
AMD still has a long way to go to regain its lost market share, although creating a greater focus on graphics is definitely a step in the right direction.