For the longest time now, if you would like to find out more about an Apple product, you would visit the main www.apple.com site, and if you would like to buy something from their online store, you will need to visit www.store.apple.com instead. However, it looks like Apple has removed the redundant Store page, and put everything onto the main site.
Don’t worry though, Apple has not killed its online store. You can still purchase things like the iPhone, iPad, Mac, iPod and Apple accessories. There will now be a “buy” button directly on the product page. This makes more sense to give customers a unified experience.
On top of that, Apple also revamped its buying experience and put everything into a single page. When you click “buy”, you can make all your options including extended warranties and accessories. This means that halfway through your purchase and you change your mind about the colour, you won’t have to rely on the back button.
“We redesign Apple.com knowing that our customers want to explore, research and ship in one place. The new Apple.com takes the very best of our existing site and our online store to give customers one simple destination to learn and buy without navigating between the two different sites.” – a spokesperson from Apple told Tech Crunch.