A word of warning before clicking play on the video: it may be uncomfortable to some people. Logitech has just rebranded itself with a brand new (sorry for the bad pun) logo and a “colourful new attitude”. The company will start identifying itself as “Logi” in some of its new product categories that will have a few “twists and surprises”.
Interestingly, Logitech mentioned that the first ever Logi product will be making an appearance soon. It seems to be a blue product with the “Logi” branding on it, but as far as identifying what it really is, your guess is as good as ours. That being said, judging from the video above, it could very well be a peripheral.
Even with the rebrand, Logitech will still be producing its usual range of peripherals, so don’t worry about not seeing any new product such as the MX Anywhere 2 wireless mouse or the K480 multi-platform Bluetooth keyboard. What is changing, however, is the way Logitech presents itself as a brand. This will be evident with the way its products are packaged and how its in-store displays will look like.
While all these look very fresh and extremely colourful, it remains to be seen just where Logitech is headed with its rebranding. For now, only the “tech” in Logitech is dropped in favour of its new brand identity, Logi.
(Source: Logitech Blog)