Surprise surprise, the yet to be announced Honor 7‘s retail price has been leaked, and it’s set at a whopping US$599, which is about RM2,235. If this leaked price is legitimate, we could be seeing a whole new pricing strategy from Huawei’s sub-brand.
Looking at Honor’s past smartphones, the Chinese company is well-known for pricing its devices very competitively. The Honor 6, for example, is currently going for only RM899. For a flagship smartphone (albeit not the latest one), this is a very competitive price. Even the newer Honor 6 Plus is priced at RM1,399, which is lower than what most flagship devices are going for.
This is the very reason why the Honor 7’s leaked starting price of US$599 is very, very odd. While this price wouldn’t make it the most expensive flagship smartphone (the Samsung Galaxy S6 edge costs much more), it is not in line with Honor’s previous pricing strategy. Then again, as this is still leaked information, there is still a chance that the Honor 7 will be priced at a much more affordable price point.
In terms of hardware, the Honor 7 is rumoured to have a 5-inch 1080p display, a new HiSilicon Kirin 935 processor paired with 3GB of RAM, 16GB of internal storage, a 13MP rear camera with optical image stabilisation, and Emotion UI 3.1 based on Android 5.0 Lollipop. It is also said to be packing a fingerprint sensor along with a metal construction (as the teaser images above are suggesting).
The Honor 7 is slated to be launched on the 30th of June 2015, which is just around the corner. Hopefully, its official retail price would not be as high as this leak is suggesting.