Beats headsets are a very divisive subject. Some people believe them to the best thing ever, while others consider the products to be overpriced and overhyped. A recent teardown of the Beats Solo headphones show that whatever people think, the company does indeed cut corners and uses the cheapest methods available during the production process.
Like most modern electronics, the main shell of Beats products is made from injection mold plastic. This is a cheap and efficient method of mass production. However, it also produces a very light weight product. To make up for this, and give the headphones extra mass for that premium feel, Beats sticks metal components in. These metal parts do nothing for the sound quality or improve structural integrity, and are there just to increase the weight.
There is also a lack of screws in the design of the headphones; which reduces the amount of manpower needed to assemble the product. Instead of the screws, Beats uses parts that snap together and glue. This isn’t necessarily a bad thing as the company probably doesn’t expect anyone to open up their headphones. The real kicker is the discovery that the Beats Solo headphones use generic drivers in the earcups, making the claim of enhanced bass a little suspect.
While there is no way of telling just how much the parts actually cost Beats, there is a reasonable way to estimate the price using standard market values; which the teardown by Bolt did. The headphones in question were purchased for US$199 (about RM740), but were calculated to cost only US$16.90 (about RM63) to produce. To be fair, this does not include the cost of shipping, marketing, or any markup that might exist on the components. However, unless Beats is buying everything at 10 times the market value, that estimate shouldn’t be too far off.
[Source: Medium]
To sell something so simple, yet sell it at an exorbitant rate and finally make insanely amount of gross profit margin.
I ain’t even mad, I’m impressed with what was done.
Its call the effect of advertising. People who actually audiophile don’t go for it. For the price you buy beat you can get way superior headphones
Couldn’t agree more with you. I guess they’ve succeeded in squeezing every drop of blood from ignorant sheeps.
speaking of ignorance…. the plural of sheep is sheep.
but yea i agree that overpriced stuff is just hyped up.
Didn’t know that plural of sheep is also sheep. Thanks for the info 🙂
Which is why i never buy headphones.
So to speak why people still buy it
http://gizmodo.com/how-beats-tricks-you-into-thinking-it-makes-a-premium-p-1712319045
I am still wondering why people still buy it although the quality is just the same as my RM60 Philips headphone.
for fame…
Biasa la
I already told my friends so many times, Beats is overpriced junk, even my RM200+ Philips earphone better than their Monster Beats Pro.
For average consumers, Philips are really good. perfomance over price wise.
same as apple
Care to explain your viewpoint? I’m very curious.
at least apple worked hard and selling for its ios, but beats *pfpft
i thought they claimed the OS is FOC~
It’s still overpriced and there is Android OS which made similar to iOS with additional features that apple dun have – MIUI
yep I like MIUI better
I own a Mi3
overpriced junk. no studios use their headphones.
studio’s mid range choices :
SR280
ATH-M50
MDR-V6
most of their cost thrown at marketing with celebrity endorsements
Dah tak relevan rasanya Beats ni
Are you sure that really is a genuine US$199 Beats SOLO? What showed above was a RM200 fake SOLO HD I bought back in my time and a genuine one should have tweeter in each earcup , so totally up 4 speaker driver in a headphone plus the diaphram is metallic :3
Sadly it’s original. Look at the pictures again, it’s metal hinge. If it was plastic, that would give it away cause I’ve never seen metal hinge for the fake beats. And fake one should have wires permanently attached to the beats.
i have one Beats Pro replica, got it as Xmas gift long time ago, very heavy, whole thing made of metal. but the sounds quality like shit.
Please read the source….just…please…
Ain’t never buy Beats products anymore.
well, can anyone spend RM63 to buy those parts and assemble one?
or spend 5-10 times of RM63 to assemble one?
if not, why bothering how much the parts cost
one day you invent something with just RM1 of cost, will you sell it at RM1 when it goes mass production? Build a plant, advertise, get people to work for you… etc
No you can’t. But you can buy a pair of RM60 Phillips headphones which sound near identical, if not better.
I’m not sure if you fully read the source and understand it…or izzit you already bought a lot of Beats products???
thats overpriced shits
aduh u didn’t belajar math kah
must be a very pain butt and cannot accept the truth…
they acquire by apple
nvm, ifag still rike it
RM750 better buy 5.1 speaker
I always known that the Chinese knock offs are better than the official one’s … What? Did people expect because Dr.Dre says he fine tuned them to sound just as music is supposed to, it was his business to BS & sell. Placebo worked out great for him & Apple, maybe that’s why apple bought them.
So… Many… Buthurt fanboys….
Sadly most of them (if not all) seems like they didn’t read the source…
I test few model of beats before and I know it sounds rubbish.
Never like this brand ever. This company always sell cut throat price product.
Great people open up and unveiled the actual cost.
so far sony is still my to go headphones.
its a ripped offf…
i dun own 1 as i prefer different brand….but still, i offer rm100 for those who could build the same thing for me…exactly the same thing with same quality..can?