Google has revealed new details about its upcoming Project Ara modular smartphone. While the prototype has reached its third iteration, the information about its first test market has raised the most eyebrows. The company will be selling the highly anticipated smartphone first in the US territory of Puerto Rico, from food trucks.
Announced that the Project Ara Module Developers Conference yesterday, the location was chosen because of its “diverse mobile user base”, although it is likely the abundance of free trade zones had also played a large part in the decision.
Food trucks will also be converted into mobile sales stations, and is the only place that these smartphones can be bought. This is to help Google’s sales staff to inform customers on how to use their new customisable devices. The trucks will also be equipped with 3D and dye sublimation printers for people to customise the endoskeleton of the device on the spot.
Google is hoping to work out a few minor issues before shipping the first batch of Project Ara smartphones in the second half of 2015. By the time the Puerto Ricans see the phone, it is hoped that the battery life will have been extended to at least a day; that is without swapping out any modules for additional batteries.