Microsoft is offloading MixRadio to instant messaging service Line. MixRadio is a music streaming app currently running on Windows Phone that allows for automated playlists created from the users preferences and listening habits. What Line intends to do with this kind of service is still unknown.
MixRadio has apparently been deemed surplus inventory by Microsoft, who already run the subscription only Xbox Music. Jyrki Rosenberg, Head of MixRadio, has said that the app will not be going anywhere and the company will continue to “bring a personalised music experience to Lumia smartphones.” What this is likely to mean is that MixRadio will be expanding to other platforms, which is a good thing for the developers.
Line has not made a statement about the impending purchase, but it would not be surprising to see a music option coming to the instant messaging service that first introduced stickers to messaging. A move that could convince more to switch over to the service, especially if since people seem to like the idea of a messaging app that also has other entertainment features.
The deal is expected to go through in early 2015, with the MixRadio team remaining headquartered in the UK.