If the Samsung Galaxy Note 4 with a 5.7-inch display is categorised as a phablet, where would the BLU Studio 7.0 that has a huge 7-inch display fall under? BLU markets its latest Android smartphone the “world’s first 7-inch smartphone”, a claim that will surely raise a few eyebrows.
In terms of specifications, the Studio 7.0 isn’t much of a showstopper. It has a dual-core processor clocked at 1.3GHz mated to 1GB of RAM. The 7-inch display has a resolution of 1024 x 600, which comes up to only 216ppi; not the sharpest display around.
In addition to that, it has a 5MP rear camera and 2MP front camera, a 3000mAh battery, 8GB of internal storage and supports MicroSD card expansion up to 64GB, and Android 4.4 KitKat out of the box. Interestingly, BLU made a comparison between the Studio 7.0 and Samsung Galaxy Tab 3 Lite, a tablet that was released earlier this year.
Android devices with a display size of 7 inches or more are usually marketed as a tablet. These include Google’s very own Nexus 7, the earlier mentioned Galaxy Tab 3 Lite, and the Acer Iconia Tab 7, which features voice call capability as well. This is probably a marketing strategy by BLU to gain more attention.
The BLU Studio 7.0 retails at US$149 (about RM515). For now, it is only available on Amazon.