— Nokia (@nokia) November 17, 2014
Nokia may have sold its devices division to Microsoft, but it is still apparently very capable of putting out new products. At least it is capable of getting some extra attention ahead of the Slush conference in Finland where the head of product business, Sebastian Nystrom, will be talking about the future of the company.
It is rather difficult to make a guess at what Nokia is ready to announce, but it does look like a device of some sort. A new smartphone can be ruled out thanks to the deal with Microsoft; which prevents Nokia branded phones from appearing until 2016. The company could be falling back on its massive warchest of patents to build something completely unexpected; like a GPS tracker or something similar as it has an extremely robust mapping service at its finger tips.
Whatever it is, the company is expected to unveil the product later today in Finland.
In related news, Nokia is also preparing to share its iconic brand with other manufacturers. A presentation by Nokia Technologies President Ramzi Haidamus said that the company is free to share its name with any relevant non-smartphone product. Naturally, the product itself must look like it could have been made by Nokia; which is potentially a way for the company to keep the brand relevant. Shopping it around may not entirely be the best idea, although the Nokia name still carries a lot of weight with consumers.