Everyone undoubtedly uses Facebook while at work, but that is not enough for the world’s most popular social network. Now it wants people to use it for professional interactions through something called “Facebook at Work”. It will apparently use a separate profile for this and feature things like collaborating on documents and connecting with business partners.
On the surface, it plans sounds like a cross between LinkedIn and Google Drive. Both of which are already quite successful at operating in the business world. How Facebook intends to convince people to switch over to its own service is complete mystery. Mostly because all the information available appears to come from a leak by the Financial Times.
This is not to say that a separate public profile used to interact with business acquaintances and colleagues is a bad idea. In fact, it would be an excellent idea if Facebook would allow existing profiles to move friends to a more professional contact list. If anything, it would make it less suspicious to use the messenging function to talk to people.
Facebook at Work is apparently undergoing a pilot programme in London with a small number of companies at this moment.