Sometimes, it is funny when a company pokes fun at another, such as LG’s trolling of Samsung in New York, or Nokia’s colourful play against, well, almost every smartphone at the time. But Huawei’s latest set of teasers for its upcoming Honor 3C Play is a little…odd.
The Chinese company, which is rapidly emerging as one of the biggest in the world, published three teasers for its upcoming smartphone release under the Honor brand. The device, which will be called the Honor 3C Play, is a more affordable version of the already-affordable Honor 3C. Offering hardware such as a 5-inch 720p display, MediaTek MT6582 1.3GHz quad-core processor and 8MP rear camera, the Honor 3C Play would only have 1GB of RAM and 4GB internal storage.
The main attraction of this device would be the price: at only 599 Yuan, this smartphone would cost just over RM310 – making it a really good package.
Bearing in mind the specs and price, it is perhaps a little odd for Huawei to promote the device as “crushing” an Apple product, as it did with this teaser:
The first teaser poster above also shows the “3C” model name eating into the Apple logo, which is also equally odd. After all, Apple’s devices are clearly not meant to be in the same price range and target market as the Honor 3C Play. At least the company’s MWC 2014 teaser trailer wasn’t as confusing.
But, as we’ve seen in many China smartphone companies, Apple is seen as the standard bearer of making the best quality smartphones. This could explain why a lot of these have devices and software which are “inspired” by Apple’s iPhone and its iOS software.
Nonetheless, this Honor 3C Play does seem to be yet another value for money Android smartphone. Given the success the Honor 3C has had in Malaysia, let’s see how soon Huawei Malaysia brings this device to this country.