Maxis’ YouTube video to promote its new MaxisONE postpaid plan was simple, with an equally simple message. Its serene, calm serenade of waves hitting the beach front is reminiscent of its “liberating” new plans that offer limitless calls and SMS to any number, any time.
DiGi, on the other hand, have had quite a reputation for trolling its peers, and it looks like the trolling machine has taken aim once again.
Using a rather obscure Internet reference, DiGi uses a similar beach front backdrop before a pandacorn (“a product of a panda and unicorn’s breeding”) enters the frame with a radio, before switching it on to some seriously questionable beats and dancing to it. A message then appears towards the end of the video, saying “Why be on an OK Internet Plan? Sign up with DG SmartPlan”, referring to Maxis’ current internal philosophy.
Of course, this isn’t the first time that DiGi has had a light-hearted jab at its competitors – though with some unpleasant responses from the public in some occasions. On the other hand, it is refreshing to see some banter between competitors in the industry. Either way, we trust that this won’t be the last we’ll see from DiGi’s mischievous team.
(Source: DiGi (YouTube))