[Update 2 @ July 7, 3:36pm] Maxis has now announced that the MaxisONE plans are now truly limitless – more below.
[Update] Maxis has just confirmed that it has renamed the plan into MaxisONE plan and MaxisONE plan lite. The changes have been reflected in the post.
Unlimited. That’s a word that Maxis feels has been used and abused too often in the telco industry. As such, the company’s new postpaid plan, called MaxisOne plan, opts for “limitless” instead. Offering limitless calls and SMS for a flat rate, the new MaxisONE plan aims to be the most compelling postpaid plan for the majority Malaysians.
According to internal research of its customer data, Maxis has found that most of its subscribers (both pre- and postpaid) make a lot more voice calls compared to mobile Internet consumption, where the nationwide average of its users only hovers around 1GB per month. On top of that, only about 3% of its users consistently used more than 2GB per month.
But at the same time, the company is readying itself for this 97% of consumers to slowly move away from feature phones and purchase their first smartphone, where mobile Internet consumption would gradually increase. To leverage itself on this phenomenon, the local telco has announced a new, fuss-free postpaid plan called the MaxisONE plan.
The MaxisONE plan offers unlimited calls and texts to all numbers both fixed and mobile
(but adhering to its fair usage policy (FUP), the value is capped at 3000 minutes and 3000 SMS per month), while offering 2GB of mobile Internet at LTE speeds per month for RM128. A second, more affordable plan, called the MaxisONE plan lite, offers the same unlimited calls and texts but is only limited to Maxis numbers only, while offering 1GB of mobile Internet – all for RM78. Also, any usage of mobile Internet beyond the subscribed quota will not be charged on a pay-per-use basis; instead, users will be throttled to a maximum speed of 64kbps.
[Update @ July 7, 3:36pm] Maxis has now revealed that the MaxisONE plans are now truly “limitless”. The fair usage policy (FUP) previously in place, which capped the plan to a maximum usage of 3000 minutes and 3000 SMS per month, has now been removed. A Maxis representative has stated that the FUP has been removed since June 26. MaxisONE subscribers will now be able to make unlimited calls and texts to all numbers or all Maxis & Hotlink numbers, depending on whether you’re subscribed to MaxisONE or MaxisONE Lite.
Here’s the breakdown:
As you can see, the MaxisONE plan is not meant for heavy mobile Internet users. The mobile Internet quota is on the low side, and the data booster packs are inexplicably expensive. But to those who are constantly on the phone, this could be a pretty useful plan.
Maxis has also stated that while the introduction of this plan will mean the removal of some TalkMore plans, the more affordable ones (TalkMore 28 and TalkMore 48) will still be available for customers to subscribe. Further, the SurfMore plans will also still be available, although Maxis has stated that it intends to replace them with a new data-only postpaid plan for tablets that will be coming in September; Maxis did not disclose more information beyond that.
In addition to the MaxisONE plan, Maxis has also unveiled a total of eight device bundles on 24-month contracts. All the major flagship devices, such as the HTC One M8, Samsung Galaxy S5 and Sony Xperia Z2 are all available alongside more affordable options such as the Sony Xperia M2 and the Huawei Ascend Y530.
For more information about the Maxis ONEplan, head on to the Maxis official website here.