“I think they are doing a marketing gimmick. There’s zero benefit a consumer gets from that”.
Those were the words of Qualcomm’s Senior Vice President and Chief Marketing Officer Anand Chandrasekher, referring to Apple’s latest A7 processor, the first 64-bit mobile processor in the world. The new A7 processor powers Apple’s latest flagship smartphone, the iPhone 5s, and while the performance enhancements related to the new architecture aren’t immediately clear, many are calling the shift to 64-bit as a future-proofing move.
After all, it’s not like other chipset makers aren’t making the transition to 64-bit processors. Both NVIDIA and Samsung are already developing their own 64-bit chipsets. Even more pertinent is the fact that Qualcomm themselves will be producing their own 64-bit chipsets – but have not revealed when they will be ready.
Chandrasekher added: “From an engineering efficiency standpoint it just makes sense to go do that.”