When asked about the statement that CEO Thorsten Heins released a couple of days earlier and how it would affect the incentive for developers to develop apps for consumers, Alec Saunders (VP of Developer Relations) after declaring his love for this question, he said that BlackBerry wasn’t going anywhere. Let’s look back at the statement
“Going forward, we plan to refocus our offering on our end-to-end solution of hardware, software and services for enterprises and the productive, professional end user.”
Saunders defined the Professional End User (Prosumer) as a user who uses the majority of the phone features and doesn’t just want a core functionality but rather productivity, multimedia as well as everything in between.
The average user of a BlackBerry has changed mindset and usage habit and BlackBerry looks to keep up with that and allow for developers to cater to that market. This is a nod to their embedded and unified mobile computing platform approach.
It’s good to hear that even with the USD4.7B buyout, BlackBerry is here for the consumer market and evolving right along with it.