As the holy month of Ramadan draws near, Yahoo Malaysia and Listerine have come together to bring Malaysian Muslims a portal with all the information they need during this blessed period. The online portal will offer customized religious and lifestyle content including quotes from the holy Quran, fasting schedules, expert articles, recipes from Chef Wan, celebrity greetings, bazaar reviews and photos from all over the world. Yahoo will also be running a flickr group http://www.flickr.com/groups/ramadan_yahoo/ where you can share pictures of your own.
Highlighting the importance of adhering to the Islamic customs during the holy month while providing meaningful content that combines spiritual and the social messages, Marc Lourdes, Country Editor of Yahoo! Malaysia stated, “The content for Ramadan was developed in a holistic way, balancing the Muslim community’s interest of conforming to Islamic values and responding to our users’ desire for lifestyle content. Ramadan Mubarak brings diverse content around spirituality, food, lifestyle, entertainment, capturing the nostalgia of Ramadan and Hari Raya and even practicing safety on the road during the balik kampung rush.”
To further connect with the local community and attract a wider online user base, the rich content will be offered in Malay language and also integrate comment modules and enable social sharing of articles with friends and family to create interactive experiences. Responding to the shift in the way content is being consumed on mobile, Yahoo! Malaysia has taken its Ramadan offering to tablet and mobile devices enabling access to its customized content anytime, anywhere.
Check out the site for yourself here: http://my.news.yahoo.com/ramadan_mubarak/
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