Last week, there was the tweet by Chris Weber, Nokia’s EVP of Sales and Marketing. Yesterday, Nokia posted on its Conversations blog its new ad campaign – which again comes off being rather tactless.
Nokia’s new ad campaign looked to initially be a riposte to Motorola’s press event invite, which will coincidentally (or not) be held on the 5th of September. In their invite, Motorola had announced their event as “the day’s main event”. Nokia had for some time announced that they will hold the start of Nokia World from the 5th of September, with the launch of the new Windows Phone 8 smartphones almost certain to be held then.
In response, Nokia kicked off their new ad campaign with a video posted on YouTube titled “Switched to Lumia from Motorola”. Touché, if not a little indiscreet. Unfortunately, Nokia did not stop there. Their next video in their campaign then took aim at RIM, though we’re not quite sure why it didn’t also take aim at Apple.
Both videos feature seemingly real-life people who chose Lumia phones after growing frustrated with other platforms. Unfortunately for Nokia, both ads come off as being rather too cheesy and scripted, and might just get as much flak as Apple’s recent “Apple Genius” ad campaign, which drew so much criticism that they’re no longer on air.
(Source: Conversations by Nokia)