Porsche has decided to hit the brakes on electric vehicles (EVs) and shift its strategic focus back towards hybrid and combustion models. This change comes in response to slowing global demand for EVs, rising import tariffs in the US, and a weakening luxury market in China.
One of the most significant adjustments involves the new SUV series positioned above the Cayenne. Internally known as the K1, the model was initially planned as a fully electric vehicle but will now be offered as a plug-in hybrid, and as one with a combustion engine. In addition, existing models such as the Panamera and the Cayenne will continue to be available with combustion engines and plug-in hybrid options well into the 2030s.
On the EV front, Porsche has chosen to delay the launch of several upcoming all-electric models, as well as the development of its planned next-generation EV platform. This marks a major strategic shift for Porsche, which may come as a surprise to many, as the German marque had only recently unveiled wireless charging for EVs at the IAA Mobility.
Nevertheless, the company will continue to update its existing all-electric range. With the Taycan, Macan, Cayenne, and the upcoming two-door sports car in the 718 segment, Porsche believes that it is still offering an attractive line-up of battery-electric vehicles (BEVs).
The CEO of Porsche and Volkswagen Group explained that with the new game plan, the flexibility and strength of the company increases as it helps to achieve a balanced ratio. “With a convincing mix of combustion engines, plug-in hybrids and battery-electric vehicles, we want to meet the entire range of customer requirements,” he added. “In the medium term, this approach is intended to support our business model and strengthen our market position.”
The recent unveiling of Porsche’s wireless charging technology at the IAA Mobility highlights the contrast with its new strategy. The system works just like wireless charging for a phone: instead of plugging in, you simply park your car over the 11 kW charging plate, and it begins charging automatically. This eliminates the need for a separate wall box or control unit.
(Source: Porsche Press Release)
