Thanks to the rapid development of technology, the world has become more connected than ever, with digitalisation now integrated as a significant part of Malaysia’s national growth agenda. Being the country’s leading converged telco and TechCo, TM is one of the major proponents behind Malaysia’s transformation in this digital era.
While the company is better known for its role in delivering ultra-fast and reliable connectivity throughout Malaysia on multiple fronts including fibre, mobile and lifestyle services, Unifi Business, the preferred digital partner for Micro, Small and Medium Enterprises (MSMEs) nationwide, is also set to accelerate the country’s digitalisation through its solutions, services and support. Among these solutions is Unifi’s newly launched Digital Marketing Solution (DMS) which has been designed to help MSMEs increase the visibility of their brands online.
DMS has been formulated in such a way that it is easy enough to be adopted even by micro and small enterprises which may find digitalisation challenging in terms of technical implementation and financial resources. In fact, the solution has already proved effective for quite a number of such businesses.
One of the MSMEs that have benefited from partnering Unifi Business is Sue & Mie Serunding Warisan Kg Laut which is located at the famed Pasar Siti Khadijah in Kota Bharu, Kelantan. Specialising in dry foods and snacks, the store saw a 49% increase in sales after running an online campaign that was crafted through DMS.
Unifi Business’ DMS has also proved itself to be an effective tool for MJ by Mus, which expanded its reach and saw a whopping 165% increase in sales after utilising the solution. Based in Penampang, Sabah, the outfit works together with rural and indigenous communities throughout the state to expand their business and has brought their work to other parts of Malaysia and the global stage.
There are several components within DMS that make it a business-friendly solution even for micro and small enterprises that may not have as much exposure to digitalisation or are reluctant to embark on the transformative process. For starters, businesses that choose to utilise DMS to grow their digital marketing will be provided with dedicated and experienced digital marketing campaign managers who will advise, design, and strategise their campaign with them.
In addition to that, businesses will have access to graphic designers and copywriters as part of their DMS package. Businesses can also measure the effectiveness of their digital campaigns and pinpoint steps to further maximise their campaign’s potential through marketing reports and analysis that are prepared by an expert team.
The solution is also tailored at affordable price points, depending on the needs of various businesses. For as low as RM50 per month, Unifi Business’ DMS not only includes access to a dedicated consulting and creative team as well as professional tools, but also access to large-scale digital platforms such as Facebook, Instagram, Google Ads, and Rev Media.
Professional support is also provided through Unifi Business’ more than 600 local personnel nationwide, with more than 100 employees serving as International Certified Digital Literacy (ICDL) Asia consultants and more being trained monthly. With 84 dedicated SME corners in Unifi Stores throughout Malaysia, Unifi also provides premium lanes to support MSME customers address concerns through human touchpoints, as well as provide knowledge sharing to help them grow their business.
Mohamad Yusman Ammeran, Unifi Business’ Head of SME, shared, “Malaysia’s MSMEs are key drivers of employment and economic growth in the country, with almost 98% or approximately 1.15 million business establishments being MSMES which employ more than 7 million people.
“It is critical to empower and enable MSMEs to move towards digitalisation and accelerate their capabilities in the digital economy. They have a lot to gain from integrating digital technologies into their existing business models which can help improve productivity and open up new revenue streams.”
He added, “As their preferred digital partner, we are continuously designing stress-free, flexible, affordable, and business-friendly solutions that are essential for business growth, coupled with engagement and education programmes nationwide via our award-winning SME community, the Unifi Business Club.”
“In championing MSMEs’ transformation, we also work with several government agencies like SME Corp, Malaysia Digital Economy Corporation (MDEC), Majlis Amanah Rakyat (MARA), local SME associations and many more, to enable entrepreneurs grow their businesses more effectively.
“For example, our entrepreneurship development programme with MARA that started off in Sabah this year has helped Bumiputera entrepreneurs improve their sales turnover between 30% – 50% by uplifting their digital skills through our comprehensive digital business solutions.”
As part of Unifi Business’ long-term commitment to MSMEs, the Unifi Business Club connects them to more than 20 strategic partners across various fields. This includes the likes of Lazada, TikTok, Lalamove, AirAsia Academy, Maybank, Bank Simpanan Nasional, SME Bank, EasyParcel, and many others that can help them grow and fulfil their business needs with greater ease.
TM believes that the digital future belongs to everyone which is why it remains committed to providing access to technology to every corner of Malaysia. In other words, TM strives to ensure no one will be left behind and this applies to enterprises of all sizes, including micro and small businesses which are really the heart of Malaysia’s economic landscape and who stand to benefit tremendously from adopting digitalisation.
This story is brought to you by TM and Unifi Business.