Leica, the well-known German luxury camera brand, has recently revealed that it will be expanding into a new market: Laser TVs. Interestingly, the company won’t be making this leap alone, as it will be partnering with Chinese television manufacturer Hisense to develop its upcoming products from that category.
As noted by both companies via a jointly-published press release, this long-term partnership will combine Leica’s expertise in the development of high-quality projection lenses together with Hisense’s laser projection technology. The goal is to create a particularly powerful and future-proof technology platform for Laser TVs. “Home cinema entertainment is a rapidly growing market, and the expansion of Leica’s product offering in this segment represents a promising opportunity to delight new customers with Leica premium products,” said the German brand’s CEO Matthias Harsch.
In a way, short-throw laser projectors can be considered as an alternative to owning an actual large TV. The biggest advantage being their compact and portable size, which benefits users in terms of logistics. One such example is Hisense’s own 100L9G projector, which is capable of providing high quality projection equivalent to a 100-inch screen.
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Speaking of which, the new Laser TV by Leica and Hisense is slated to make its debut during the IFA congress in Berlin, which is held next month from 2 to 6 September 2022. Unfortunately, neither companies have released any details or images concerning the product just yet.
(Source: Leica/Hisense, via PR Newswire)
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