Tuesday, May 30, 2023
  • Hype
  • Murai
  • Lipstiq
  • Diva
  • Varnam
  • Moviedash
  • Autofreaks
Lowyat.NET
  • News
    • Lifestyle
    • Computing
    • Hardware
    • Internet
    • Rumours & Leaks
    • Software
  • Forums
    • Kopitiam
    • Tradezone
    • Property Talk
    • Finance & Business
    • Fast and Furious
  • Gaming
    • PC Gaming
    • Console
    • Esports
  • Mobile
    • Apps
    • OS
    • Tablets
    • Phones
    • Telco
      • Celcom
      • DiGi
      • Maxis
      • Tune Talk
      • U Mobile
      • Buzzme
  • Pricelists
    • Compu-zoneUpdated
    • ViewnetUpdated
    • Sri ComputersUpdated
    • StartecUpdated
    • ThundermatchExpired
  • More
    • Automotive Tech
    • Drone
    • Enterprise
    • Entertainment
    • Fashion
    • E-Hailing
    • Wearables
No Result
View All Result
Lowyat.NET
  • News
    • Lifestyle
    • Computing
    • Hardware
    • Internet
    • Rumours & Leaks
    • Software
  • Forums
    • Kopitiam
    • Tradezone
    • Property Talk
    • Finance & Business
    • Fast and Furious
  • Gaming
    • PC Gaming
    • Console
    • Esports
  • Mobile
    • Apps
    • OS
    • Tablets
    • Phones
    • Telco
      • Celcom
      • DiGi
      • Maxis
      • Tune Talk
      • U Mobile
      • Buzzme
  • Pricelists
    • Compu-zoneUpdated
    • ViewnetUpdated
    • Sri ComputersUpdated
    • StartecUpdated
    • ThundermatchExpired
  • More
    • Automotive Tech
    • Drone
    • Enterprise
    • Entertainment
    • Fashion
    • E-Hailing
    • Wearables
No Result
View All Result
Lowyat.NET
No Result
View All Result
Home Mobile Apps

Google to Bring Video Advertising to YouTube Shorts

Content creators won't be getting any income from it, yet.

by John Law
May 28, 2022
YouTube Android Google App
23
SHARES
Share on FacebookShare on Twitter

Google recently announced at its Marketing Live event that it will gradually start rolling out ads via YouTube Shorts and that the new add-on feature will be available globally.

The update comes after the search engine began testing its advertising reach starting last year. As for how it is expected to work, advertisers will be able to see their ads automatically added to Shorts should they run their video action campaigns and app campaigns.

Along with the appearance of the ads, “new, highly-visual shopping ads,” will also be accessible to users. However, this particular attribute will see limited availability within the United States and Google has yet to confirm if it will be available globally.

(Image source: YouTube via 9to5Google.)

The video ads can be identified by the presence of a yellow “ad” badge, indicating to users that what they are watching at that moment is, in fact, an advertisement. That ad, by the way, is also followed by a brief description of said ad, advertiser’s name and account, and a “Shop Now” button along with a carousel of products the user may browse through.

The new ad function isn’t what one would call groundbreaking. As it stands, similar advertising features already exist on other social media networks including TikTok, which allows the viewer to see products on the platform in between videos without having to switch to a browser.

YouTube Shorts generates around 30 billion views per day, more than four times what it was last year. Taking that fact into consideration, it makes sense why the company would want to venture onto the short form- video platform to expand its advertising.

In its blogpost, Google says that the update is definitely an “exciting milestone for advertisers,” because it believes that it will foster further a long-term solution in regards to monetisation on YouTube Shorts for the content creators. Having said that, Google did make it clear that for the time being, creators will not receive any income from their ads appearing on Shorts.

(Source: Google Ads, TechCrunch, 9to5Google)

Irfan Iskandar contributed to this article.

What’s your Reaction?
+1
0
+1
0
+1
0
+1
0
+1
0
+1
0
+1
0

Follow us on Instagram, Facebook, Twitter or Telegram for more updates and breaking news. 

Filed Under Googlegoogle adsYouTube
Updated 11:23 am, Mon, 30 May 22
Back to top
Share9Tweet6SendShare

RELATED ARTICLES

Telegram Malaysia Comms Ministry Communication Digital social media
Apps

Fahmi: Telegram Unwilling To Cooperate With Govt

by Heirul Kamel
May 29, 2023
Motorola Razr Ultra video leak 3
Mobile

Leaked Motorola Razr Ultra Video Shows The Yet-To-Launch Foldable In Action

by Ian Chee
May 26, 2023
nothing phone 2
Mobile

Nothing Phone (2) To Launch Globally In July

by Ian Chee
May 26, 2023
whatsapp
Mobile

WhatsApp Users May Get Usernames In The Future

by Ian Chee
May 26, 2023

LOWYAT.TV

No Result
View All Result

TRENDING THIS WEEK

  1. 1
    Apps

    WhatsApp Officially Rolls Out New Message Editing Feature

  2. 2
    Internet

    Unifi Fibre Currently Having Issues Connecting To International Links (Updated)

  3. 3
    Streaming

    Netflix Paid Sharing For Extra Members Is Now Enforced In Malaysia; Costs RM13 Per Month

  4. 4
    Branded

    Safeguarding Your Finances: Six Tips From OctaFX

  5. 5
    Apps

    Google to Bring Video Advertising to YouTube Shorts

NETWORK

  • Hype
  • Murai
  • Lipstiq
  • Diva
  • Varnam
  • Moviedash
  • Autofreaks

ABOUT

  • Advertise
  • Careers
  • Privacy Statement
  • Contact Us
  • Editorial Policy
  • Terms & Conditions

©2023 VIJANDREN RAMADASS. ALL RIGHTS RESERVED.

No Result
View All Result
  • News
    • Lifestyle
    • Computing
    • Hardware
    • Internet
    • Rumours & Leaks
    • Software
  • Forums
    • Kopitiam
    • Tradezone
    • Property Talk
    • Finance & Business
    • Fast and Furious
  • Gaming
    • PC Gaming
    • Console
    • Esports
  • Mobile
    • Apps
    • OS
    • Tablets
    • Phones
    • Telco
      • Celcom
      • DiGi
      • Maxis
      • Tune Talk
      • U Mobile
      • Buzzme
  • Pricelists
    • Compu-zone
    • Viewnet
    • Sri Computers
    • Startec
    • Thundermatch
  • More
    • Automotive Tech
    • Drone
    • Enterprise
    • Entertainment
    • Fashion
    • E-Hailing
    • Wearables

©2023 LOWYAT, LLC. ALL RIGHTS RESERVED.