It is very common for social media companies to copy others’ homework, as seen recently where numerous platforms have introduced features similar to those offered by services such as Zoom and Clubhouse. In that regard, it’s been discovered that Facebook might be working on a way to bundle up multiple relevant posts into a single thread – similar to what Twitter has been doing for a long while now.
This was first reported by social media consultant Matt Navarra, who shared several screenshots of the new feature in action on Twitter. As seen in the images, a new “Add another post to create a thread” button is now visible beneath each posts. This enables page managers to create a new post to follow up on an existing one, or to string together older posts together to form a single thread. When reached out by TechCrunch, the social media giant confirmed that it is indeed testing threaded posts on its platform, but it is mainly reserved for public figures for the time being.
— Matt Navarra (@MattNavarra) July 1, 2021
Facebook explained that followers will also be given a new “View Post Thread” button on the pages managed by the aforementioned individuals. Clicking them will string together all related postings in one single thread for the ease of reference. Much like on Twitter, this feature is particularly useful for keeping track with live commentaries or tracing follow-ups to announcements. What sets this version apart from the original is the longer character limit, although posts such as these are more likely to be published in short bursts rather than long-winded.
Unfortunately, Facebook did not reveal whether the feature will eventually be rolled out to more public figures or to other Page categories such as businesses or groups. That being said, it could be unlikely that regular users would be able to utilise threaded posts on their own timeline either. But there’s a chance that the social media giant may choose otherwise, given how useful it is on its rival’s platform.