Despite having sold off its HyperX branding to HP to the tune of US$425 million (~RM1.75 billion) back in February, Kingston has made it clear that it does not plan on retiring from the high-end memory market. To that end, the brand announced that it will be launching its enthusiast-level hard under a new name: FURY.
FURY will undoubtedly sound familiar to many fans who have followed the HyperX branding. Originally one of two sub-brands – the other one being SAVAGE – FURY was originally the lineup Kingston used to promote its memory and storage products to the mid-range gamer market. Of course, with HyperX now no longer a part of Kingston’s portfolio, it makes sense that the parent company would want to elevate it to the pedestal.
According to Kingston’s press release, the FURY brand can be broken down into three categories: FURY Renegade, FURY Beast, and FURY Impact. Renegade will represent the brand’s high-end performance memory products, including DDR4 RAM with frequencies of up to 5333MHz.
The Beast series is what Kingston describes as its popular enthusiast and gaming-grade, yet cost-effective memory lineup. From what we can gather, it means that components under this lineup will come with DDR3 or DDR4 RAM with maximum speeds of up to 3733MHz.
Lastly, the Impact series will be the FURY’s memory portfolio for laptops, NUCs, and small form factor PCs. By comparison to the other two lineups, the SO-DIMM memory sticks in this series are slated to have speeds of up to 3200MHz.
Beyond that, Kingston isn’t sharing much detail about FURY, but if you watch the YouTube video till the end, you’ll also know that the company will be making a full announcement of its product range on 19 July. Stay tuned until then.