CD Projekt has released a 24-minute strategy update video on YouTube that details the company’s direction moving forward. And it has some interesting details as to the company’s short and long term plans. And the most important of them all is likely the fact that the company intends to make multiple AAA games simultaneously in the future.
The company calls this the RED 2.0 framework, a direct reference to the development arm CDPR. Overall, this involves centralising its REDengine for use in both its Witcher and Cyberpunk franchises. This will also allow for skill sharing between teams working on each. And this is what will allow CDPR to do parallel AAA game development as soon as 2022. Related to this, the company has also acquired co-developer for Cyberpunk 2077, Digital Scapes. It now has the new identity of CD Projekt Red Vancouver.
As part of the directional change, the company also says that it will only start marketing and PR campaigns for upcoming games much closer to their actual launch dates. That said, CDPR is not closing the door to teasing new projects, the way it did Cyberpunk 2077 initially. This also means better expectation management, meaning that the company will show polished gameplay for all platforms. This is no doubt in response to the deserved criticism behind the opacity of Cyberpunk 2077 prior to launch.
Though unfortunately, this also means that CDPR has “decided to reconsider” its plans for the multiplayer component of Cyberpunk 2077. The company considers the multiplayer component a separate project. But in the strategy update video, president and joint CEO Adam Kicinski says that “instead of focusing on one big online experience”, the company will instead add online components in future games.
(Source: CDPR / YouTube)