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Home Mobile Apps

Apple To Lower App Store Cut To 15 Percent On 1 January For Small Businesses

by Ian Chee
November 19, 2020
Apple App Store Pre-Order Apps six months advance
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Apple has announced a reduction to the cut it takes from the App Store to 15% for smaller businesses. This comes as part of the App Store Small Business Program, which will start on 1 January 2021.

The basic idea here is that if a dev makes less than US$1 million (~RM4.09 million) a year, Apple will reduce their commission rate to 15%. But if in that calendar year the dev’s revenue surpasses the US$1 million mark, the cut goes back up to 30% until the next calendar year.

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The company says that the finer details will be released next month in December. But for now, the Apple App Store Small Business Program is pretty straight forward. It’s a pretty substantial change, though it’s certainly not the first of its kind. Steam, for instance, reduced its commission from 30% to 20% if a dev makes more than US$50 million (~RM204.63 million). So in comparison, Apple’s deal looks to be the better one.

But at the same time, it would not likely be a benefit that applies to Apple’s biggest detractors. After all, many of the members of the Coalition for App Fairness are large scale companies that make easily more than US$1 million a year.

(Source: Apple)

Tags: App StoreApplecommissionrevenue split
Updated 4:32 pm, Fri, 20 November 20
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