Adobe is now working to roll out the preview version of its new attribution tool for Adobe Creative Cloud in the coming weeks. The tool is part of the company’s Content Authenticity Initiative (CAI) which was launched last year to mainly address the challenges of deep fakes and other manipulated content on the Internet.
In the announcement, Adobe stated that this tool will be made available to selected beta testers of Photoshop and Behance. As shown in the demo below, what the tool generally does is that it would allow content creators to tag their information inside their work in a way that Adobe said is tamper-evident.
Among the information that can be embedded using this tool are the author’s name, location and the photo’s edit history. However, authors can still choose to deactivate the tool if they don’t want to utilise it.
When users want to verify the ownership of the photo alongside its edit history, they can check it out through a dedicated CAI website (shown below) that will be launched alongside the release of Photoshop’s private beta. The site even comes with a built-in tool for users to make an A/B comparison.
Adobe pointed out that the tool is still using an early version of CAI open standard but has also considered it as a major milestone on the initiative taken to publish a technical whitepaper last month. Although CAI may have a potential long journey ahead, it sure seems like it is already heading in the right direction.