Before making a decision as important as buying your next phone, making a quick search seems like a given. And it is indeed something that more than half the population of Malaysia does. In fact, Google Malaysia has revealed that 61% of Malaysians do so before making their next smartphone purchase.
Not only that, it looks like the same number of people, around 61% of us, continue their research by searching online while already in-store. This is in addition to the fact that 75% of phones in the country are still being bought offline. These figures come as part of the Year in Search 2020: Insight for Brands report, not to be confused with the company’s annual Year in Search that shows what people search for most throughout the year.
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Also, the report shows that people have different priorities when looking for their next smartphone, depending on where they live. The report states that 69% of non-metro users search for battery life, while 66% of metro users look for device performance.
It’s important to note though that the report has an odd classification of metro and non-metro users. The former represents those living in Kuala Lumpur and the Klang Valley. Non-metro users, on the other hand, are those living outside the aforementioned areas, including other cities like Pulau Pinang.
The report itself is a long read, but it gives some interesting insight into the Malaysiam Googling habits. You can take a look at the full report, linked below.
(Source: Google [1], [2])
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