It looks like the Chromium-based Edge browser is not the only thing that’s doing a rebranding exercise. Facebook is also updating the company’s branding to feature the name in all caps rather than in purely lowercase letters. This change will not affect the social media platform or its app.
The company says that this is to distinguish the company from the app. This will be useful for when you use Instagram, for example. With the company labeling the apps it owns with “from Facebook”, there will be a clear distinction between the company, and the bit that lets you sign in using the other social media platform.
The company also says that this brand change is a way to better communicate its ownership structure to others who use its apps. In its announcement, the company says “people should know which companies make the products they use”. Which is a fair point, but it’s difficult to shake the impression of insecurity from the statement.
Either way, this change shouldn’t affect users’ day-to-day use of any of Facebook’s apps. The company says you’ll see the new branding in the coming weeks, including a new company website, but stopped short of providing an actual date.