Alphabet Inc., the parent company of Google, is reportedly trying to procure Fitbit. According to an exclusive report by Reuters, the company has already made the wearable and fitness tracker maker an offer, although how much Alphabet offered is still unknown.
Alphabet trying to bring a wearable brand like Fitbit into its fold isn’t all too uncommon a move. Back in 2016, the latter bought out the now-defunct Pebble company that introduced retro-style smartwatches into the market.
In Alphabet’s case and more specifically, Google, the decision to buyout Fitbit possibly stems from the fact that the search engine doesn’t actually have its own wearable. It developed the wearOS operating system but still doesn’t have its own proprietary hardware, much like Apple and its Apple Watch series. To that end, Google has depended on partners such as Motorola, Fossil, and LG to push wearOS since its inception in 2014.
At this stage, both Alphabet and Fitbit have said nothing else about the deal. Like all deals, the likelihood of this deal falling through cannot be discounted, and only time will tell if Fitbit will accept the offer and become a part of the Alphabet family.