During the opening speech of last night’s special event, Apple’s CEO Tim Cook has made it clear that the event revolves around services. Nevertheless, the company did reveal one “hardware” during the event: a credit card.
It is not just a standard plastic card, mind you. This is Apple we are talking about, where premium is part of the company’s nature. Hence, it is not surprising to see that Apple has chosen a different kind of material for its credit card.
Naturally, it is also a premium material: titanium. Apple further differentiates its titanium credit card by having only the owner’s name laser etched into the card which the company claimed has made the card more secure since there are no numbers, CVV security code, expiration dates, or even signature.
Ok, my exaggerated tone aside, the titanium credit card was really the only physical product that was shown during Apple’s event last night. Part of the newly announced Apple Card offering which was made possible through Apple’s collaboration with Goldman Sachs and Mastercard, it is meant for users to utilize at merchants or retail stores that don’t support Apple Pay.
As for the rest of the Apple Card’s functionalities, they are contained within one’s iPhone including the application process. Before you rush out to your iPhone to apply for the card, do note that Apple Card will be made available later this year only in the United States.