Amazon recently announced Project Zero. A new initiative aimed at helping online retailers and partners to remove potentially fake product listed on the online service’s site.
Specifically, Project Zero is designed to reduce the downtime that usually comes with a submission request. Of fake versions of specific products. Prior to this, brands that come across counterfeit versions of their products were required to submit a request to Amazon, who would then evaluate the claim. Before making the decision to take the listing off its page.
For the moment, Project Zero seems to be an “invite only” program. On top of that, The Verge points out that the signing up process looks rather tedious. If that isn’t enough of a deterrence, however, interested parties can join Amazon’s waitlist.
Amazon’s Project Zero is clearly a mounting effort by the online service to curb and deter any and all counterfeiters that have long plagued the site and – as a result – indirectly ruined the reputation of brands and their product line.
If anything, local e-commerce sites such as Lazada and Shopee could stand to benefit from implementing such an initiative. Considering the number of scammers that are present on their site.
(Source: The Verge)