Everyone is aware that Samsung and Apple are fierce rivals but truth to be told, their relationship is actually quite complex since the Korean company also plays a role as one of the major suppliers for the Cupertino outfit. At CES 2019, another dimension has been added into their relationship as Samsung has announced that Apple iTunes is coming to its Smart TVs.
Through the upcoming iTunes Movies and TV Shows app, users are able to access their iTunes library as well as purchase or rent movies and TV episodes from iTunes Store directly from their Samsung Smart TVs. To be available in more than 100 countries, Samsung also stated that the app will be able to work hand in hand with its Smart TV Service including Universal Guide, New Bixby, and Search.
Other than that, Samsung Smart TVs in 190 countries throughout the world will also be able to support Apple AirPlay 2 protocols very soon. The support would allow users to wirelessly stream content from their Apple products to Samsung Smart TVs with much ease.
Both iTunes Movies and TV Shows app, as well as AirPlay 2 support, will be available natively on 2019 Samsung Smart TV models while 2018 models will receive them through a firmware update.