AMD has announced that its OEM partners will be releasing their own Radeon RX exclusive brands. The first of which happens to be the ASUS AREZ graphics cards, and more can be expected to follow over the coming weeks.
The move is more less an unofficial declaration of war by AMD aimed at NVIDIA’s own GeForce Partner Program (GPP) initiative. To recap, The GPP was created to aid NVIDIA partners in terms of support for marketing and engineering activities.
However, a report written by HardOCP’s Kyle Bennett pointed out the potentially negative impact of the GPP could have on a manufacturers, and how it has restricted NVIDIA partners from using their “gaming” brands with anything other than the GPU maker’s products.
While AMD doesn’t mention the GPP on its official Radeon page outright, the implication can definitely be read (and felt) in one of its points.
“We work closely with all our AIB partners, so that our customers are empowered with the best, high-performance, high quality gaming products and technologies available from AMD. No anti-gamer / anti-competitive strings attached.”