As pretty as the iPhone X looks, it seems that it still hasn’t obtain the traction that Apple had hoped it would. To that end, the company from Cupertino is reportedly slashing its production of the iPhone X by half of its projected sales, from 40 million units down to 20 million units, for the first quarter of 2018.
According to a report by the Nikkei Asian Review, the U.S. Tech giant had notified its suppliers that “it had decided to cut the first-quarter production target to around 20 million units, in light of slower-than-expected sales in the year-end holiday shopping season in key markets such as Europe, the U.S. and China.”
The report goes on to say that the Apple’s decision to initiate a production cut “will have a domino effect on manufacturers that supply high performance components for the handset, with the combined impact expected to run into billions of dollars for the January – March quarter alone.”
The news is a bit of a surprise, considering that Apple was reportedly developing four new iPhone models this year.That said, Apple is said to still be maintaining its existing production target of 30 million units for its iPhone 7 and iPhone 8 ranges (this includes the iPhone 7 Plus and iPhone 8 Plus variants).
The iPhone X is Apple’s first phone to be fitted with a bezel-less and OLED display. The phone also sets itself apart from the previous generations of iPhones by also being the first iPhone without a physical Home button or fingerprint sensor. You can check out our hands-on with the Iphone X for our impressions and more details about the phone.