It’s not a surprise that Facebook loves Snapchat, or love to copy them at least. The social networking company has been taking an idea or two from Snapchat’s book like Stories, face filters, certain camera features, and such. Now, Facebook is testing another Snapchat-inspired feature to its Messenger app – Snapchat streaks.
The feature was first pointed out by Case Sandberg on Twitter. Facebook has confirmed to Mashable that they are indeed testing streaks out. Just like all tests, not everything will work out, and if the response isn’t good, Facebook may not launch it to the public at all.
Messenger is testing out streak counts… Streak counts really bug me. pic.twitter.com/leDRemkSR3
— case (@CaseSandberg) November 22, 2017
Just like Snapchat streak, Facebook Messenger streak is sort of a game that encourages people to send messages to each other for consecutive days. Keep the streak up and you will be awarded with an emoji status for the person you are currently in a streak with.
As seen in the example above, just message someone for three days in a row, and the user will be rewarded with a lightning bolt. There is also a counter to indicate how many consecutive days you’ve been chatting.
Snapchat streak is very popular on Snapchat, especially among younger audiences. It award emoji for consecutive streaks, and warns them if their streak are going to expire soon, encouraging them to keep sending snaps.