While BMW uses augmented reality (AR) in their dealership to let users view their individually specced cars, Audi, on the other hand, is turning into virtual reality (VR) instead. Audi dealerships in Germany, followed by UK and Spain are deploying the technology across to allow customers to immerse themselves into the world of VR.
The VR experience will showcase Audi’s technologies intuitively and offer customers to immerse themselves in all things from the world of the four rings. To take it forward, Audi is integrating the VR experience with their IT systems as well.
“With the VR experience, we have developed a full-fledged sales tool for Audi dealers. It offers our customers more information and certainty when making their purchasing decision, as well as a special excitement factor,” says Nils Wollny, Head of Digital Business Strategy/Customer Experience at AUDI AG. “With this, we are taking the next step in our strategy to combine digital innovation with the strengths of the bricks-and-mortar dealership.”
Using the VR headset, potential buyers can configure their individual dream car and explore it in its finest detail where they can select from several hundred million possible models and equipment variants.