As companies develop TVs with more futuristic, borderless designs, Samsung is looking to the past for inspiration with its latest TV launched in Malaysia. Called The Frame, its stylish exterior is designed to look like…you guessed it – a frame.
Thick frames line the TV’s display, which comes in 55-inch and 65-inch variants. The frame itself is available in three options: Walnut, Beige Wood, and White, allowing customers to match the TV to their interior.
And, instead of fading to black when turned off, The Frame TV goes into Art Mode, which is a unique low-power mode that displays 100 exclusive works of art by 37 renowned designers. Users can also show off their own photos from their smartphones using the Samsung View app.
This low-power mode uses only 30% of the energy, and on top of that, an ambient light sensor dynamically adjusts the display’s brightness to mimic the appearance of a picture frame on the wall.
Finally, the No Gap Wall-mount and Invisible Connection features, which debuted in the Samsung QLED TVs, are also present here, giving a stylishly clean and minimalist look without any messy cables surrounding the TV.
Not to forget, the Samsung The Frame TV is still a smart TV, with a 4K UHD HDR panel and the 2017 Samsung Smart Hub user interface. The 65-inch variant will retail for RM14,999, while the 55-inch model will be sold at RM9,999 – both models will be available in Malaysia from 15 August 2017.