Facebook is expanding the reach of its advertisements by putting them between chat threads. It’s being rolled out for a handful of users at the moment, but the goal is to eventually launch the campaign globally.
The idea is that advertisers will be able to buy space between chats in Messenger, providing more revenue for Facebook. These ads won’t actually be appearing in the chats themselves; rather, they take up space between the threads in the Messenger home screen. That said, the preview images already look very intrusive.
These ads will not be targeted by what people write in the chat. Instead they will be based on the Facebook’s own algorithm and displayed based on screen size.
Facebook also hopes to get these ads integrated with Messenger’s payment system. Allowing people to buy things directly from the Messenger app. While the M AI assistant provides recommendations should the user mention wanting to buy something in a chat.
The down side is that there is no way of turning off these ads; and there is no blocker for Messenger. People will just have to eventually get used to seeing advertisements all over the place; although Facebook has proven that people can get used to anything.