Facebook has always been tweaking its News Feed to show you relevant information. They have been banning fake news, and have made it easier for you to report false news. Now, Facebook is changing things again, and this time, they want to reduce links to low-quality web pages. Facebook says that this “will help reduce the economic incentives of financially-motivated spammers”.
To make this possible, Facebook has reviewed hundreds of thousands of web pages links on their platform to identify those that contain “little substantive content and have a large number of disruptive, shocking or malicious ads”. It then use artificial intelligence to identify such low-quality web pages on its News Feed. Any web pages that makes it to the list will show up lower in people’s feed, and may not be eligible to be an ad. This, in time, will lead to lesser misleading posts and more informative posts.
If you are a page admin with a proper high-quality website, don’t be worried. This update will not affect you in a bad way; in fact, Facebook even highlights that publishers that do not have low-quality landing page experience may even experience a small increase in traffic. The update will be rolled out gradually over the coming months, so say hurray to a cleaner News Feed with lesser, and hopefully no more, spammy content.