YouTube set up the YouTube Partner Programme to make it easier for content creators to make money off the platform. Now, it’s altering that deal a little. Channels must achieve 10,000 lifetime views before qualifying for the programme; essentially being prevented from being monetised until the milestone is met.
According to YouTube, this is a step to counter channels that try to make a quick buck by stealing videos from other people. This move comes after the company implemented new tools to make it easier for people to report impostor channels.
The 10,000 lifetime views was deliberately chosen as YouTube believes that this won’t be too much of a deterrent to aspiring creators. The threshold is also not retrospective, meaning that channels with less than 10,000 views will not lose any revenue they earned before this announcement. That said, they will definitely lose any monetisation until they hit the magic number.
It’s difficult to say how much of an impact this change will make on aspiring YouTubers. The threshold is not set that high, but it’s quite a challenge for unknown creators to hit that number in the first place. Especially considering just how much content is available on YouTube and how difficult it is to discover smaller channels.