Swatch believes that the best way to sell a smartwatch is to build it from scratch. That includes designing its own operating system. Of course, it doesn’t have much else to announce to that end. Other than that it will debut in 2018.
The watchmaker is collaborating with the Swiss Center for Electronics and Microtechnology, a university specialized in miniaturization. Swatch’s goal is to focus on making a smartwatch with more battery life; which shows that it at least gets the gist of what consumers want.
Chief Executive Officer Nick Hayek has also said that the 2018 debut of the operating system will come in the form of a Tissot branded watch and will have enhanced security features.
According to Hayek, the Tissot watch will also be able to connect to other wearables. We’re not entirely sure what this means, but it could be that the watchmaker wants to make the watch the central device instead of a smartphone.
Swatch isn’t the only watch company to be feeling the heat from smartwatches. Tag Heuer and Montblanc have both announced their own connected wearables; although these are targeted for the luxury market instead of the masses. It would seem that Swatch is looking to target the same niche.