Apple is expected to announce its 10th anniversary iPhones later this year, and Samsung is set to announce its Galaxy S8 at the end of this month. Both devices have not been announced or even confirmed yet, but it looks like analyst Ming-Chi Kuo from KGI is already predicting the sales of both flagship devices.
According to Kuo, the sales of the Galaxy S8 this year will not perform as well as sales of the Galaxy S7. This is due to lack of “sufficiently attractive selling points”. We’ve already seen plenty of leaks regarding the Galaxy S8 over the past couple of months. There will be two different variants, the larger one will have a massive 6.2” display. Based on renders, it looks like Samsung will use back the same dual-curved display with round edges, and remove the physical home button. The fingerprint scanner will be relocated to the back of the device.
Render of the Samsung Galaxy S8
Sadly, Kuo thinks that these changes are not attractive enough to convince users to get the Galaxy S8. On top of that, the much rumoured OLED iPhone from Apple could be a bigger draw for consumers. Kuo notes:
We project Galaxy S8 shipments of 40-45mn units in 2017F, implying slower momentum compared to Galaxy S7 in 2016 (around 52mn units shipped), attributable to: (1) a one-month difference in comparable sales period;
(2) Galaxy S7 was Samsung’s main promotional flagship model in 4Q16 after termination of Galaxy Note 7 due to the battery explosion issue, hence the higher sales base;
(3) as Galaxy S8 lacks sufficiently attractive selling points (except full-screen design), the OLED iPhone could well be a bigger draw for consumers.
Apple celebrates the 10th anniversary for iPhone this year. Rumours are saying that the Cupertino company will announce a flagship OLED iPhone that features major changes compared to the iPhone 7. Some of the rumoured features of the upcoming iPhone include OLED display, removal of the physical home button, a new function area with built-in fingerprint scanner right on the OLED display itself, an improved front camera with 3D sensor, new biometric sensors, and more.