LG may have been rather low-profile (especially in Malaysia) last year, but it seems to be changing its strategy for 2016. According to the company, it will be unveiling two flagship smartphones this year in an attempt to boost its profitability. This is despite LG’s rather lacklustre mobile division performance.
Last year, LG’s mobile division didn’t exactly make much of a profit; in fact, it only managed to ship half a million more devices over 2014 with 59.7 million smartphones. While this is by no means a small number, it’s a marginal improvement for a company as big as LG, which may explain why it is changing things up this year.
The introduction of more than one flagship smartphone isn’t an entirely new idea. After all, many other companies such as Apple and Samsung – which has unveiled as many as four flagship devices last year – have done so for the past few years. At the upcoming Mobile World Congress next month, LG is expected to unveil the successor to the LG G4, although there are not much information on the mysterious device currently.
Regardless, 2016 could be an interesting year for LG. Hopefully, the company will also focus more on the Malaysian market this year; the introduction of the Nexus 5X locally will definitely be well-received by consumers here.