Wearable devices are aplenty in market these days but despite that, Fitbit fitness trackers remain quite popular among consumers which helped the company edged other competitors including Apple in terms of market share. Over at CES 2016, the company has introduced a brand new product called Fitbit Blaze which apparently combines both fitness and style in a single package.
Being a Fitbit product, the Blaze contains many features that the company has offered in its previous products. Such features include multi-sports tracker, SmartTrack automatic exercise recognition, call/text/calendar notification, music control, sleep tracker, and optical-based PurePulse heart rate monitor.
Nevertheless, there are still several new features on FitBit Blaze that differientiate the new fitness watch from its older sibling which include on-screen coaching powered by FitStar and workout summaries. However, the biggest difference would be its color display which wasn’t equipped into any of Fitbit previous trackers.
Not only that, the Blaze also features interchangeable and bands which allow users to fit the tracker to their style preferences. For starters, users can choose to purchase additional elastomer band or get their hands on either leather band or stainless steel links which are accompanied with stainless steel frame.
The release of Blaze doesn’t mean that it will replace the older, monochromatic Surge as Fitbit’s flagship product though since the latter still contains several features that are missing from Blaze. For example, Blaze doesn’t come with built-in GPS but instead, it relies on GPS from a smartphone.
Additionally, Blaze also has shorter battery life than Surge but that’s to be expected from a wearable device that comes with a color display. Fitbit Blaze is scheduled for release throughout the world starting this March and is priced at USD 199.95 (approximately RM 860).