Ride-hailing services like Uber or Grab are popular alternatives to taking public transportation, but most women still feel unsafe when calling for strangers to transport them. Hence, the creation of Riding Pink, the first women-only ride-hailing service in Malaysia.
Riding Pink was officially launched back on the 10th of October 2016 by full-time mother, Denise Tan. She took the initiative of creating the women-only ride-hailing service after hearing multiple cases of harassment from women who take public transportation and taxi rides.
Apart from providing a safe platform for women to get transportation, Tan also mentioned that Riding Pink has created job opportunities for stay-at-home mothers. Not only can they run daily errands, they can also provide transportation for other women at the same time.
Tan started recruiting women drivers for Riding Pink on Facebook back in September. Riding Pink currently has 60 full-time drivers, and 40 part-time drivers who would drive after work as well as on weekends.
Ladies can book for a ride by messaging Riding Pink’s Facebook page, or directly sending a WhatsApp message to them. They just need to send a pick-up and drop-off point and Riding Pink will provide the respective fare. Upon confirmation, Riding Pink will then provide driver and rider their respective contact information.
(Image Credit: The Star)