Xiaomi’s gradual decline in popularity in Malaysia has been visible for some time. With the company appearing to focus in higher-growth markets like India and Indonesia, Malaysian Mi fans have been regularly voicing out their frustrations in various avenues online – including our own articles.
When asked about the matter, VP of Global Operations Hugo Barra says that the company is working hard to remedy the shortage in products coming to Malaysia. Citing the Redmi Note 3 as an example, Barra states that the company is now working with various distributors in an effort to bring larger quantities to the Malaysian market.
This period of transition from a sole online-only distributorship by Xiaomi themselves to a scaled partnership with local distributors has seen the company being very slow to offer new products to the market, which has been one of the largest criticisms by consumers.
However, Barra states that this will soon come to an end. The company is now working with a number of distributors in Malaysia, which operate both on and offline, allowing much higher visibility for Xiaomi products in retail stores. This “transition” is expected to be complete from the beginning of 2017.