Xiaomi’s Hugo Barra has revealed that the company is looking to expand and scale its operations in Malaysia, which very likely would include its own retail presence in the country.
Speaking to journalists from Malaysia and Singapore, Barra noted that the Mi Home concept is one that Xiaomi values very highly, and all Mi Homes are operated by Xiaomi itself. However, the concept has evolved to include specific partners as the company scales its operations overseas.
The recent opening of the first Mi Home in Singapore was actually one that was made in partnership with a local distributor. Barra notes that this may be the case in Malaysia as well, as Xiaomi is already in discussions with several distributor partners.
The opening of a Mi Home in Malaysia will further strengthen the company’s standing in the country. As e-commerce in Malaysia expands at a pace slower than expected, companies such as Xiaomi (which had relied solely on online sales) is now adapting to the market, which will allow it to reach to more consumers.
It may also mean more products being made available in the country, specifically those from the Mi Ecosystem of products. The Mi Home in Singapore offers Xiaomi’s air and water purifiers, for example.