It looks like things are getting better for folks at AMD and Radeon. Mercury Research’s latest report on the discrete GPU market share trend shows that AMD is currently making positive gains in the GPU market for a change.
This is likely due to the recent success AMD and Radeon had with their Polaris GPUs, which were targeted at the mainstream gaming market. Obviously, this segment of the market has more PC gamers compared to the high-end market, so it isn’t that much of a surprise to see AMD’s GPU market share climbing positively.
That said, AMD still has quite a long way to go before competing with Nvidia once again. Wells Fargo’s David Wong stated that despite AMD’s positive market performance, Nvidia’s GPUs continue to demonstrate revenue growth in the last four quarters (October 2015 until July 2016). This is probably due to the immense reception that Nvidia has got with its high-end Pascal-based graphics cards earlier this year.
However, Wong also thinks that AMD may be able to gain more higher GPU market share in the 2H of 2016 and throughout 2017 as well. With Polaris-based graphics cards already targeting the immensely ‘populated’ mainstream segment, it can only get better for the company after it releases the high-end Vega GPUs next year.
Hopefully when AMD finally gains more market share to really put up a challenge against Nvidia, we noble customers will be able to enjoy competitively priced graphics cards in the future – because unfortunately, GPU prices are getting higher and higher these days.